Hasselblad Lunar limited edition camera

Hasselblad announced another Lunar limited edition camera. Only 200 pieces will produced. Shipping will start on January 31st and the price will be €7,200. Check out the press release:

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The camera Hasselblad has made for just 200 aficionados
Hasselblad has announced the launch of a brand new camera – but only 200 people in the world will ever get to own one.

The Hasselblad Lunar Limited Edition, bristling with latest capture technology and crafted in lightweight titanium, boasts a sumptuous, unique red Tuscan leather grip; a black leather shoulder strap accented with red stitching and an exclusive PVD matte gold-treated top plate – and comes with a ‘before tax’ price tag of €7,200.

Hasselblad has timed the launch of the latest edition in its highly popular Lunar range to coincide with Chinese New Year (Jan 31st).

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Said Hasselblad CEO Ian Rawcliffe: “We wanted to celebrate what, coincidentally, is also known as The Lunar New Year, with a unique and iconic limited edition camera which we believe will be revered as a true example of camera art by photo-connoisseurs and collectors across the world. Only two hundred have been developed in our Italy-based design centre and the exclusive red and gold colours on the grip and body underpin the traditional Chinese belief that these shades represent good fortune and joy.

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The feature-rich 24 megapixel Hasselblad Lunar Limited Edition camera incorporates Full HD Video capability and bundles with a black E-mount 18-55mm lens. The camera’s wide range ISO sensitivity allows the user to shoot in almost any light. The unit’s special PVD (Physical Vapour Deposition) finish provides hardness that is second only to diamond.

Via: PhotoRumors.com

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